Overview
Public Health Engineering & Libra Welfare Society undertook the project "Ye Galiyan Ye Chaubara" to spread awareness and information on the complete cleanliness campaign, a central government initiative. The project consisted of 15 episodes broadcasted on Akashvani Bilaspur Radio, targeting listeners in Janjgir, Korba, Bilaspur, Mungeli, and Pendrar districts.
Objectives
1. Swachh Bharat Abhiyan
Disseminate key messages and awareness about the national cleanliness campaign.
2. Community Engagement
Connect with the public through informative and engaging discussions.
3. Government Initiatives
Translate official messages from authorities into accessible content for the general public.
Broadcast Details
Running weekly from July to October 2010, the program featured discussions with officials from the Public Health Engineering Department, Bilaspur. The focus was on reaching out to rural areas and educating listeners about the importance of cleanliness, hygiene, and the role they play in achieving the goals of the Swachh Bharat Abhiyan.
Impact
The project effectively bridged the communication gap between government initiatives and the local community. By using radio as a medium, the NGO successfully conveyed the significance of cleanliness, sanitation, and the Swachh Bharat Abhiyan to a wide audience.
Conclusion
"Ye Galiyan Ye Chaubara" stands as a testament to the NGO's commitment to community development and public awareness. The project's success lies in its ability to deliver essential messages in an accessible format, fostering a sense of responsibility and participation among the residents of Janjgir, Korba, Bilaspur, Mungeli, and Pendrar districts.